Brazil is Football’s Country. But that’s not all.

It’s also one of the most tech-savvy and digitally engaged countries in the world, with the 5th biggest internet economy in the planet.

We joined those two passions to shed a light on the possibilities of 3D printing, by helping the daughter of one of the National League’s main strikers to “see” a goal of her dad for the first time.

With 0 paid media, the segment on Brazil’s biggest sports shows turned the little Giulia into a mascot of one of the most traditional clubs, and made 3D printing a topic for weeks.